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MERCURY LOUNGE + HEIRLOOM RUSTIC ALES JOIN FORCES FOR LIMITED RUN BEER COLLABORATION

by Dayzie Smith



Mercury Lounge and Heirloom Rustic Ales are partnering up for the release of their first beer collaboration, “Mama’s Don’t Let Your Cowboys Grow Up To Be Racists” Honkytonk Lager.


The name of the beer is a play on the classic country song, with the design and verbiage coming from a long running t-shirt produced by Mercury Lounge.


Mercury Lounge began producing the t-shirt in response to the current social climate and an inability to not speak to their audience on behalf of cultural growth.


The team at Heirloom saw the shirt, shared the sentiment and were inspired, crafting an American Style Pilsner that compliments the dive bar and it’s history. When asked about the beer, the team had this to say: “The Honkytonk lager is a style that was invented specifically for this collaboration with Mercury Lounge. We wanted to embody the essence of boogie-woogie with this beer and leaned into some of our favorite ingredients to manifest the rhythms and the twang that Mercury Lounge has showcased on its stage over the years. We brewed this beer with American barley and rice for a recognizable and smooth profile. We used floral hops that play a companion role similar to the steel guitar. Kept cold for several weeks before serving, like any good sad song.”


The official launch party is scheduled for Friday, September 17th at Mercury Lounge. The party will feature performances by folk and country singer/songwriters Jacob Tovar and Nick Shoulders.


An official afterparty sponsored by the Woody Guthrie Center will also take place at Mercury Lounge and will feature performances by hip hop artists Mike Dee and Steph Simon.


The beer will be available for purchase at Heirloom Rustic Ales and Mercury Lounge, exclusively, starting Friday, September 17th. The beer is available for preorder beginning Wednesday, September 1st, as part of a merch bundle that includes a t-shirt, pint glass and a Mercury Lounge poster from Tulsa’s legendary concert poster producer, Thom Self. The pre order bundles will be available for pick up at Mercury Lounge on Thursday, September 16th.


Mercury Lounge is an American dive bar with a focus on roots music and the communities that form around it. We’re committed to providing a safe space for music fans, a professional experience for the working musician and a fast drink for a fair price. Mercury Lounge was awarded a grant from the prestigious Live Music Society for their response to the COVID-19 Pandemic and their ongoing commitment to artist support.


Heirloom Rustic Ales is a brewery in the Kendall Whittier neighborhood in Tulsa, Oklahoma. They make easy-drinking beers inspired by late afternoons on the river and early mornings in poorly-lit bars. Their taproom is overrun with natural light, indoor plants, and spoiled canines. They host markets for local artisans, curate conversations with regional academics on pressing issues, and donate a portion of revenues to several impassioned causes.


Nick Shoulders is a living link to the roots of country music with a penchant for the absurd. Combining his family's deep ties to regional traditional singing with his years of playing to crowded street corners, Nick has sought to forge a hybridized form of raucously clever country music; born of forgotten rocky hollers and bred to confront the tensions of the 21st century South.


Jacob Tovar is an Oklahoma musician bringing country music back to its classic roots. He sings impactful country standards, and writes and performs original tunes that carry stories with which everyone can relate.


If you’re a local hip-hop fan, chances are you’ve witnessed Mike Dee bless Oklahoma stages with his loud, aggressive, fast-paced style.


Steph Simon is a leader of World Culture Music - a collective of artists inspired by the legacy of Black Wall Street to stake their claim to the city and restore the excellence that 98 years ago turned to ashes. A true leader and visionary for the city, Simon uses his music to uplift and inspire transformation, both personal and communal, while never taking himself too seriously.


A portion of sales from the beer and merch drive will go to World Culture Music Fest.


World Culture Music is a collective of hip-hop artists in Tulsa enhancing the community through hip-hop music, culture and education. In 2016, World Culture Music Festival was created to provide a platform for young creatives in Oklahoma to perform, connect and collaborate.



PRESALE BUNDLE ON SALE NOW



www.MercuryLoungeTulsa.com

www.HeirloomRusticAles.com

www.WCMTulsa.com

www.WoodyGuthrieCenter.org

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